Vietnamese films have achieved remarkable success, capturing a staggering 70.6% of the domestic box office in the first five months of 2026. This impressive figure marks a significant increase from 62.2% in 2025 and 42.6% in 2023. The announcement was made by Dinh Thanh Huong, the executive chair of Galaxy Studio, during the inaugural DANAFF Industry Days in Danang, highlighting a pivotal moment for the local film industry.
The surge in box office share underscores the growing popularity and quality of Vietnamese cinema, reflecting a shift in audience preferences towards local storytelling. This trend not only showcases the talent within the country but also emphasizes the potential for Vietnamese films to compete on a global scale. The DANAFF Industry Days serves as a platform for industry leaders to discuss strategies for further growth and international collaboration.
During the event, Huong presented key statistics that illustrate the upward trajectory of Vietnamese films. The data reveals a consistent rise in local productions, with audiences increasingly favoring homegrown content over foreign films. This shift is attributed to improved production values, engaging narratives, and a deeper connection to Vietnamese culture, which resonates with viewers both domestically and abroad.
In addition to celebrating local successes, Huong urged industry stakeholders to pursue global co-productions to enhance the international visibility of Vietnamese cinema. By collaborating with foreign filmmakers, the local industry can leverage shared resources and expertise, ultimately creating films that appeal to a broader audience. This strategy could pave the way for Vietnamese stories to reach international film festivals and markets.
The response from industry professionals and fans alike has been overwhelmingly positive. Many see this as a golden opportunity for Vietnamese filmmakers to showcase their work on a larger stage. Social media buzzes with excitement as audiences express their support for local films, and industry insiders discuss potential partnerships that could elevate Vietnamese cinema to new heights.
Looking ahead, the future of Vietnamese cinema appears bright. With a strong foundation established through recent successes, industry leaders are optimistic about the potential for growth. The call for global co-productions may soon lead to exciting collaborations, allowing Vietnamese films to not only thrive at home but also make a significant impact on the international film landscape.